How do you launch yet another foundation - YAWN (I can say that because we created it.)
When it's KFC's Youth Foundation, you do it with CHICKEN SCENTED SURF WAX of course!
We gave Australia its first exclusive KFC merchandise range
filled with Aussie-tailored merch like a surfboard and budgie smugglers and even a knitted bucket hat! It worked.
The merch sold out. We drove an increase in KFC’s brand trust and most importantly raised over $1.18 million for youth confidence.